11 February 2013 - 8:00am | posted by | 0 comments

Tracking tech models individual’s behaviour from social media posts

Sophisticated tracking technology which can model the future behaviour of social media users and even track their movements has been developed by US defence contractor Raytheon.

Harvesting content from the likes of Facebook, Foursquare and Twitter the software can build a detailed model of the lives of individuals, raising fears that it could be usurped by authoritarian governments to monitor and control people online.

Known as Rapid Information Overlay Technology (Riot) it is currently only available to the US government and has not been made available to commercial interests.

UK newspaper the guardian claims to have received a video demonstrating the technique in action, depicting a Raytheon employee being modeled based on where they had used their smartphone, log-in times and the location of online photographs.

A voiceover intones: “We know where ‘Nick’s’ going, we know what Nick looks like, now we want to try to predict where he may be in the future.”

A Raytheon spokesperson said: “Riot is a big data-analytics system design we are working on with industry, national labs and commercial partners to help turn massive amounts of data into usable information to help meet our nation’s rapidly changing security needs.

“Its innovative privacy features are the most robust that we are aware of, enabling the sharing and analysis of data without personally identifiable information [such as social security numbers, bank or other financial account information] being disclosed."

Don't miss out... Get your Social Media news by email

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Agency51 Design & Development - Women Make Waves

Challenge. Women Make Waves is a new online blog network...

Swoon Editions

The Client Swoon Editions is an online furniture brand that...

Asda Store Proposition Intranet

The Client Asda is Britain’s second largest supermarket...

Timberland Apparel merchandising

Six large installations in Milan for footwear and apparel....

Hudson Fuggle: Case study

We spoke to Sue Higgins Finance Director at creative agency...