Love struck telecoms firm O2 has announced that it is to strip its storefronts of the usual array of mobile phone deals, rates and tariffs for a more unconventional display.
From now until Valentines day the firm will remove pay as you go offers from its window displays and supplant them with mushy 140 character love notes posted on Twitter.
Any message posted to the micro-blogging service with the hashtag #O2Tweetheart will be streamed direct to specially tuned TVs.
Sadly anyone looking to usurp this service by relaying messages best kept under the duvet will fall foul of O2’s strict band of specially trained Cupid censors.
In addition to 5 seconds of High Street fame budding Romeo’s and Juliet’s will also be entered into a prize draw for a range of sappy prizes including romantic getaways and shopping vouchers.
Paul Fabretti, head of social media for O2 in the UK, said: “In this modern, digital age, what better way to declare your love for someone than via Twitter? The fact that the very best tweets will not only win prizes, but also get them in time for Valentine’s Day should not only be fun, but a relief to some people too!”