Google signs global advertising deal with Yahoo sites
It has been announced that Google has signed a global ad deal with Yahoo, which will see ads for Google appearing on some of Yahoo’s websites. Yahoo announced the partnership yesterday in a blog, saying: “We’re excited to announce that we recently signed a global, non-exclusive agreement with Google to display ads on various Yahoo! properties and certain co-branded sites using Google’s AdSense for Content and Google’s AdMob services. “By adding Google to our list of world-class contextual ads partners, we’ll be able to expand our network, which means we can serve users with ads that are even more meaningful. “For our users, there won’t be a noticeable difference in how or where ads appear. More options simply mean greater flexibility. We look forward to working with all of our contextual ads partners to ensure we’re delivering the right ad to the right user at the right time.” The announcement comes during the same week as it was announced that Google is set to roll out an AdWords upgrade, called Enhanced Campaigns.