31 January 2013 - 7:06pm | posted by | 0 comments

"I am determined to be its cheerleader": Maria Miller pledges support for advertising industry

"I am determined to be its cheerleader": Maria Miller pledges support for advertising industry"I am determined to be its cheerleader": Maria Miller pledges support

Secretary of State for Culture, Media and Sport has told the media and marketing industry that she is “determined to be a cheerleader” for the impact it has on the British economy and reputation.

Speaking at the Advertising Association’s Lead Summit, Miller, a former Texcaco marketer and senior executive at adverting agency Grey, said: "Take it from me, Government is looking for ways to help industry grow."

"I am absolutely proud of the advertising industry in this country, the impact it has on our economy and our reputation abroad. I am determined to be its cheerleader," she continued

Her declaration of support comes following what she described as an “eye popping” revelation that marketing generates £100 billion of the UK's GDP.

The Advertising Association/Deloitte report found that £16 billion annual ad expenditure adds £100 billion to the UK GDP.

The Culture Secretary also went on to say that adverting was a "driver of investment, tourism and growth", and asked for the industry’s help in boosting economic recovery by providing more support for SMEs.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Viviscal

27/03/2015
Our Challenge Lifes2Good is an expanding nutraceutical...

McGraw-Hill Education

27/03/2015
McGraw-Hill Education, the learning science company...

Sony Pictures

26/03/2015
Papa John's teamed up with Sony Pictures for the release of...

Case Study | Bladonmore

24/03/2015
David Ladds, Director of Bladonmore, share his insights in...

Jessica Tappin is pure gold for our client Freya Active

24/03/2015
To launch the Freya Active AW15 collection we created the ‘...