The Sunday Times launches App List 2013 campaign
The Sunday Times has launched a press, OOH and digital campaign in support of its newly launched App List 2013, part of a wider ‘Tech Joy’ series that encompasses 40 different top app categories.
Devised by Grey London the creative reflects the guides ‘everyday tech for everyday people’ ethos and incorporates commonplace objects such as a drum kit, sandwich, teddy bear, dart board and rubber ring, each of which denotes a different app symbol.
Dave Monk served as creative director on the campaign, assisted by John Gibson and Erik Weidenhielm.
Each object was custom-made and photographed by James Day.