25 January 2013 - 11:25am | posted by | 0 comments

Specsavers suggests poor eyesight can be a Hazard to your health in ball boy ad

Specsavers ball boy ad aimed at HazardSpecsavers ball boy ad aimed at Hazard

Proving again that sometimes ad campaigns with the quickest turnaround can be the best for tickling the nation, Specsavers has unveiled an ad mentioning the recent incident between a Swansea ball boy and footballer Eden Hazard.

Tweeted last night and placed in this morning’s papers, the ad – designed by the brand’s in-house team - has already received almost 3,000 retweets.

Using the tradition ‘should’ve gone to Specsavers’ line, the ad gives a quick guide: kicking a football is good, kicking a ball boy is bad.

Richard Holmes said: "We’re constantly on the look out for great Should’ve Gone to Specsavers moments and I’m always amazed at the speed with which our creative team are able to react to incidents like this. They’ve worked closely with the marketing department to make sure this hit the newsstands today."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...