25 January 2013 - 11:25am | posted by | 0 comments

Specsavers suggests poor eyesight can be a Hazard to your health in ball boy ad

Specsavers ball boy ad aimed at HazardSpecsavers ball boy ad aimed at Hazard

Proving again that sometimes ad campaigns with the quickest turnaround can be the best for tickling the nation, Specsavers has unveiled an ad mentioning the recent incident between a Swansea ball boy and footballer Eden Hazard.

Tweeted last night and placed in this morning’s papers, the ad – designed by the brand’s in-house team - has already received almost 3,000 retweets.

Using the tradition ‘should’ve gone to Specsavers’ line, the ad gives a quick guide: kicking a football is good, kicking a ball boy is bad.

Richard Holmes said: "We’re constantly on the look out for great Should’ve Gone to Specsavers moments and I’m always amazed at the speed with which our creative team are able to react to incidents like this. They’ve worked closely with the marketing department to make sure this hit the newsstands today."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Cotswolds Distillery Inaugural Release

23/10/2014
The first ever Cotswolds Dry Gin from the first 10 runs at...

Jurlique's #AgelessBeauties Twitter Party Increases Sales!

22/10/2014
To celebrate Jurlique’s latest product range launch; Nutri-...

EMCAS

22/10/2014
OVERVIEW Financial mis-selling is an ever-growing issue –...

Visit Wales - creating romantic breaks

22/10/2014
Delivering 1000% increase in 'romantic' traffic Challenge...

Recruitment campaign

21/10/2014
Thermal Systems are an international client based in...