25 January 2013 - 11:25am | posted by | 0 comments

Specsavers suggests poor eyesight can be a Hazard to your health in ball boy ad

Specsavers ball boy ad aimed at HazardSpecsavers ball boy ad aimed at Hazard

Proving again that sometimes ad campaigns with the quickest turnaround can be the best for tickling the nation, Specsavers has unveiled an ad mentioning the recent incident between a Swansea ball boy and footballer Eden Hazard.

Tweeted last night and placed in this morning’s papers, the ad – designed by the brand’s in-house team - has already received almost 3,000 retweets.

Using the tradition ‘should’ve gone to Specsavers’ line, the ad gives a quick guide: kicking a football is good, kicking a ball boy is bad.

Richard Holmes said: "We’re constantly on the look out for great Should’ve Gone to Specsavers moments and I’m always amazed at the speed with which our creative team are able to react to incidents like this. They’ve worked closely with the marketing department to make sure this hit the newsstands today."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Developing a Total Digital strategy for Poligrip Global

26/02/2015
We were brought on-board to work with GSK’s Denture Care...

Simplicity at the core of banking

25/02/2015
Banking’s a pretty complex offering: a world of options to...

CALA Homes Group: Building a digital home with style & function

25/02/2015
Why. CALA is a leader in the housebuilding industry, but...

Tunisia Tourist Figures & Media Coverage Revitalised in 2014

25/02/2015
2014 was a positive year for Tunisia as continued political...

Saudia Airlines

24/02/2015
Starting out in 1945 with just a single twin-engine DC-3,...