23 January 2013 - 10:51am | posted by | 2 comments

Facebook launches conversion tracking tool

Facebook launches conversion tracking toolFacebook launches conversion tracking tool

Facebook has announced the official launch of its conversion tracking tool, an Ad Manager update which can count actions such as check outs and registrations generated by ads.

This allows advertisers to ascertain how many people clicked on or viewed their ad and also allows advertisers to utilise optimised CPM bidding in order to target ads at people most likely to convert on their businesses site.

In a statement Facebook said: “Today we are excited to announce the global launch of a new conversion measurement and optimization system for direct response marketers. Facebook conversion measurement allows advertisers to measure the ROI of their Facebook ads by counting relevant user actions, such as registrations and shopping cart checkouts, that are driven by people seeing an ads on Facebook.

“Marketers can now also use optimized CPM (OCPM) to deliver ads to people who are most likely to convert on their websites. Beta tests have shown that when conversion measurement is used with optimized CPM, ads reduced the cost per conversion by 40 percent when compared to CPC ads using the same budget.”

Comments

23 Jan 2013 - 20:34
larrykim's picture

i think this is great but really it is a bit surprising that this wasn't shipped 5 years ago. conversion tracking to figure out ROI seems like a pretty basic requirement.

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24 Jan 2013 - 13:53
tiger10214's picture

hi, thank you for the information. I also found an interesting article about it here: http://www.todate.com/blog/new-conversion-tracking-tool-for-facebook/

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