23 January 2013 - 10:59am | posted by | 0 comments

DCM unveils ‘emotional’ cinema idents

Cinema advertising specialists Digital Cinema Media has announced the roll-out of a full rebrand of its business focussed on three new cinema idents which enliven the ‘most emotionally impactful medium on Earth’.

Debuting on nearly 3,000 screens from Friday the new identity aims to parallel the firms transition to digital which completed at the end of last year.

Devised by innovation consultancy Fearlessly Frank in conjunction with artist and designer Daniel Eatock the three short films are described as a ‘sensory explosion’ to prime audiences for adverts and the main feature.

Custom shot for the big screen with surround sound and cinematic visuals the campaigns three clips are themed on amazement, laughter and suspense.

DCM marketing director, Zöe Jones said: “Our new brand identity was created to represent the dynamic, creative possibilities offered by cinema advertising. Tapping into the emotional power of the movies enables us to express this on the big screen through the first of a series of short films that we hope will not only entertain cinemagoers across the UK, but also show, rather than tell, how our digital transition enables deeper audience engagement through dynamic planning.”

Ben Little, co-founder at Fearlessly Frank, added: “We’re thrilled to be collaborating with Zöe and the team at DCM. For advertisers, cinema going digital is a bit like Dylan going electric was for music – exciting and full of possibility to experiment and innovate.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...