HTC parts with Mother on global advertising account as it goes in-house

Smartphone maker HTC has parted ways with Mother it has been confirmed less than a year after the agency picked up its global advertising account.

A source from within the agency has confirmed to The Drum that the two have parted ways, having won the reported £100m global advertising account last March.

HTC is understood to have taken the account in-house in Taiwan.

In January the company admitted that it hadn’t spent enough on marketing its products, leading to it recording a profit fall of 91 per cent in its fourth quarter with just £21.47m.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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