Marketing Weak: Truvia - Plant Lady Creatures

Our latest choice for Marketing Weak is a particularly curious affair created for calorie free sweetener brand Truvia. Anyone who fancies offering a narrative as to what is going on that makes more sense than our own then feel free.

What on earth is supposed to be going on here? A pair of 'plant lady creatures' are persuaded by the voiceover to try the advertised product after they express cynicism about it. They then make him angry after 'recognising' him and he claims to have been "unfairly killed off" in a role in which he played a doctor. Utterly baffling.

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Stephen Lepitak

Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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