16 January 2013 - 8:29am | posted by | 5 comments

Marketing Weak: Truvia - Plant Lady Creatures

Our latest choice for Marketing Weak is a particularly curious affair created for calorie free sweetener brand Truvia. Anyone who fancies offering a narrative as to what is going on that makes more sense than our own then feel free.

What on earth is supposed to be going on here? A pair of 'plant lady creatures' are persuaded by the voiceover to try the advertised product after they express cynicism about it. They then make him angry after 'recognising' him and he claims to have been "unfairly killed off" in a role in which he played a doctor. Utterly baffling.

Comments

16 Jan 2013 - 13:53
psh1953's picture

I turned to the missus and said WTF??? And she did much the same. Yes baffling

16 Jan 2013 - 20:28
plc1711515's picture

Given the way reports of adverse side effects are piling up, should this stuff even be on sale? Truvia is marketed as a sort of God's gift panacea, but just read about the side effects users have suffered... so many that they can't ALL be hypochondriacs or mistaken. frightening.

17 Jan 2013 - 23:36
nigel62418's picture

I assume they're hoping that the great unwashed will make a "Dr Who" association, and they'll get some kudos-by-association. Weak, weak, weak.

20 Jan 2013 - 12:22
penny_haywoodcalder's picture

demeaning to plants

22 Jan 2013 - 23:41
zxrki13543's picture

This ad is absolute rubbish...God only knows who the doctor they're wittering on about is and who even cares..really poor advertising...please go back to the previous "Truvia Scrumcious" ad....at least it was catchy!!

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

Developing a Total Digital strategy for Poligrip Global

26/02/2015
We were brought on-board to work with GSK’s Denture Care...

Simplicity at the core of banking

25/02/2015
Banking’s a pretty complex offering: a world of options to...

CALA Homes Group: Building a digital home with style & function

25/02/2015
Why. CALA is a leader in the housebuilding industry, but...

Tunisia Tourist Figures & Media Coverage Revitalised in 2014

25/02/2015
2014 was a positive year for Tunisia as continued political...

Saudia Airlines

24/02/2015
Starting out in 1945 with just a single twin-engine DC-3,...