IAB Creative Showcase has revealed the winners and runners up for the month of December.
RNIB’s Blind Email by Elvis
In third place is the awareness campaign developed by Elvis for the Royal National Institute for the Blind. In an effort to raise awareness of the challenges faced by blind and partially-sighted children in the UK, RNIB worked with Elvis on a campaign which played on the annoying e-mails people receive everyday with broken images. Recipients of the e-mail were unable to see any imagery, despite clicking on the familiar 'click here to view images' link. The e-mail was permanently broken.Clicking on the 'view images' link, people were then directed to a page on the RNIB website where they could learn more about the issues surrounding the blind and donate to the charity.The e-mail campaign achieved a 24 per cent click through rate.