To mark the launch of The Drum Design Awards, its inaugural judging panel was invited to each select one piece of work from 2012 they have found inspiring.
Over the next few weeks we will publish the results, which give insights into the strength of UK design. The next judge to make a selection is Greg Quinton, executive creative director at The Partners, who has chosen the Comedy Carpet, a 2200m artwork at the foot of Blackpool Tower.
Taking place in April 2013, The Drum Design Awards will bring design centre-stage as far as the marketing and communications industry is concerned, providing a platform to demonstrate to the world at large the contribution the design profession is making in both building brands and the UK economy as a whole.
The Drum Design Awards is now open for entry, with entries closing on 1 February.
The Comedy Carpet is a serious project.
As a piece of communication it has everything: A leap of imagination, scale, bravery from the client.
It's executed with staggering craft and commitment to detail backed up by research and respect for the material. So much love has gone into every pun and innuendo you hardly dare step on it.
The irony is that I can't laugh at the jokes because my jaw is slack with admiration for the project. To borrow a phrase, it's a cracker.
In this climate, something of this scale and beauty is a rare jewel.
The Comedy Carpet deserved every single accolade it received and should have got many more.
And that’s no joke.
Greg Quinton, executive creative director, The Partners