Aegis Media acquires Ireland’s Lucidity Digital
Aegis, the media and digital communications group, has announced its acquisition of Lucidity Digital, an Irish web design and development agency. The move is intended to bolster Aegis Media’s digital offering and will see Lucidity become part of Aegis's digital creative origination network, Isobar, and re-branded as Lucidity Isobar in Ireland. Liam McDonnell, CEO of Aegis Media Ireland, said: "We are delighted to be acquiring Lucidity, which will enhance the prospects of our business in the Irish market, allowing us to offer greater integration across digital media and creative. We welcome the Lucidity team into the fold and look forward to working with our new colleagues to leverage the exciting opportunities this acquisition will bring to our business in Ireland." Jim Cassidy, Co-Founder of Lucidity, commented: "We are delighted to be joining the innovative and pioneering Aegis Media network. This transaction will allow us to really scale our business in terms of both service offering and client base. We are already looking forward to working with our new colleagues to deliver outstanding digital creative and media solutions for our clients."