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Marketing can change the world

The Drum magazine, 4 January: Industry predictions for 2013, evolving technologies and marketing game changers

The Drum's first issue of 2013 has a strong focus on future trends, with features looking at emerging technologies such as 3D printing and Google's Project Glass, and how they might impact on the marketing communications industries.

Google Glass

Google’s Project Glass has the scope to change the way we view the world – literally. What does this mean for marketing?

Disrupting the mundane

The Drum catches up with Paddy Power about its cheeky marketing approach, looking at whether other brands might adopt similar disruptive strategies.

A many-layered approach

3D printing has the potential to create objects from scratch, bringing them to life. But is it just a gimmick or a game changer?

Rosie Arnold interview

The Drum speaks to the 2012 D&AD president and executive creative director at BBH about advertising over-consumption, male dominance of the industry and separating great ideas from mediocrity.

The Drum Grand Prix

A look at the big winners from this year’s breadth of awards ceremonies organised by The Drum, including the overall winner and recipient of The Hatstand Award.

Also in this issue:

  • A round-up of emerging technologies set to make an impact in the coming years
  • Industry predictions for 2013
  • GoldenTwits results

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff