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Ad of the Day: 118-118 - Carrying the Nation

Swathes of helpful men dressed as the 118 boy help to connect businesses with their customers in this impressive commercial for the directory service. The continuing existence of this service and its flamboyant advertising suggests that it's managing to perform well in a market that you'd imagine had no need of it. They must be doing something right.

Category: Directory Enquiry Services

Country: UK

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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