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Ad of the Day: 118-118 - Carrying the Nation

Swathes of helpful men dressed as the 118 boy help to connect businesses with their customers in this impressive commercial for the directory service. The continuing existence of this service and its flamboyant advertising suggests that it's managing to perform well in a market that you'd imagine had no need of it. They must be doing something right.

Category: Directory Enquiry Services

Country: UK

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

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