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Britain ranks as the worst for complaining about weather on Twitter

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By Ishbel Macleod, PR and social media consultant

December 12, 2012 | 2 min read

It may come as no surprise, but Britain ranks as the worst in the world for complaining about the weather on Twitter, with a fifth of all weather discussions on the social media site originating in Britain.

The research, carried out by social media monitor Brandwatch for The Telegraph, found that 20.2 per cent of all discussions about the weather in an average week originated from Britain, while Greece came second with 15.3 per cent.

Joel Windels, lead community manager at Brandwatch, said: "We looked at twenty of the most socially-savvy countries from across the world and analysed over 300,000 tweets to see what Tweeters from around the world were saying about the weather.

"It will come as little surprise to most Brits that tweeters from the UK were by far the most likely to voice their comments about the weather, with over 20 per cent of all conversation monitored originating from our wet and dreary island.

"Though Canada and New Zealand also enjoy a good grumble, the UK also leads the negativity charts, as 8.7 per cent of UK tweets about the weather are negative in sentiment, compared to 8.3 per cent positive.

"The citizens of every other country we monitored broadcast more positive tweets about the weather than negative ones."

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