L’Oreal gets ready to deck the hair in a Christmas Facebook giveaway campaign, which will see 2,000 fans receiving samples of Pureology Precious Oil.
Fans of L’Oreal’s Pureology Facebook page can sign up for a free sample, with a ‘countdown’ clock revealing how many samples are left in order to ramp up the tension.
Franziska Boll, brand manager for Pureology, said: “In 2013 we are looking to continue to grow our online presence and have a number of online campaigns planned that will directly engage our audiences across both the salon and consumer markets.”
The campaign, created by Pancentric Digital, is part of the brand’s larger digital strategy.
Jimmi Prebble, head of strategy for Pancentric, added: "With a focus on fan engagement and awareness this application is just the start of an ambitious digital programme that we hope will deliver better understanding of the Pureology range and the benefits of the products throughout 2013."