10 December 2012 - 1:51pm | posted by | 0 comments

L’Oreal set to give away Pureology Precious Oil samples in Facebook giveaway campaign

L’Oreal set to give away Pureology Precious Oil samples in Facebook giveaway campaignL’Oreal set to give away Pureology Precious Oil samples in Facebook

L’Oreal gets ready to deck the hair in a Christmas Facebook giveaway campaign, which will see 2,000 fans receiving samples of Pureology Precious Oil.

Fans of L’Oreal’s Pureology Facebook page can sign up for a free sample, with a ‘countdown’ clock revealing how many samples are left in order to ramp up the tension.

Franziska Boll, brand manager for Pureology, said: “In 2013 we are looking to continue to grow our online presence and have a number of online campaigns planned that will directly engage our audiences across both the salon and consumer markets.”

The campaign, created by Pancentric Digital, is part of the brand’s larger digital strategy.

Jimmi Prebble, head of strategy for Pancentric, added: "With a focus on fan engagement and awareness this application is just the start of an ambitious digital programme that we hope will deliver better understanding of the Pureology range and the benefits of the products throughout 2013."

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...