10 December 2012 - 9:15am | posted by | 0 comments

The Drum Design Awards judges' favourite design work for 2012: 'The Olympic Cauldron' - chosen by Adrian Burton of Lambie-Nairn

To mark the launch of Drum Design Awards its inaugural jury have been invited to select one piece of work produced over 2012 which they have found most inspiring. Over the next few days we will publish the results of this exercise, which gives real insights into the strength of the strength of the UK scene. The first judge to make a selection is Adrian Burton, executive creative director of Lambie Nairn. His choice is the Olympic Cauldron which was designed by Thomas Heatherwick and below he explains why he found it so impressive. Meanwhile the The Drum Design Awards are now open for entry with jurors that include Malcolm Garrett, Lynda Relph-Knight and John Mathers..

Creative Review: 

The Olympic Cauldron

The Olympic Cauldron

A truly awe inspiring piece of original design and kinetic theatre. The 'wow' moment of the 2012 Olympics Opening Ceremony. Symbolically uniting in peace the 204 participating sporting nations of the London 2012 Olympic Games. Lovingly created and beautifully choreographed. A creation that in the spirit of the games truly has the potential to 'inspire a generation'.

The subsequent six words on everyone's lips: "I feel proud to be British." How refreshing!

The Olympic Cauldron opening

The Olympic Cauldron opening

The Olympic Cauldron dome shape

The Olympic Cauldron dome shape

The Olympic Cauldron fully open

The Olympic Cauldron fully open

Taking place in April 2013,The Drum Design Awards will bring design centre-stage as far as the marketing and communications industry is concerned, providing a platform to demonstrate to the world at large the contribution the design profession is making in both building brands and the UK economy as a whole.

The Drum Design Awards is now open for entry, with entries closing on 1 February. For more information and to enter visit www.thedrumdesignawards.com.

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