2Day FM bosses pull all advertising from radio station until things "settle down" as advertisers distance themselves following prank
Companies including supermarket giant Coles and telecommunications company Telstra have pulled their advertising from Sydney radio station 2Day FM in an effort to distance themselves from the station in wake of the hoax call linked to the death of nurse, Jacintha Saldanha.
In a panicked response, Austereo has made the decision to withdraw all advertising from the station until the situation has “settled down”.
A spokeswoman for the commercial radio broadcasting company Sandy Kay said there would be no advertising on 2Day FM over the weekend as the fallout from the prank call escalated.
Kay said: “We have suspended advertising at least until Monday on that radio station in Sydney out of respect to advertisers until business issues can really be addressed.”
“Advertisers obviously have panicked, I'm sure it will all settle down.”
She said the company would reassess the situation on Monday when it has had time to “regroup”.