Soho House hires W Communications as social media agency
Soho House has appointed W Communications as its social media agency for its diverse portfolio of public facing brands.
The brief incorporates all major launches over the coming year including the ‘re-opening’ of Portobello Road’s Electric Diner, whilst also working across the entire portfolio of public facing brands including Chicken Shop and Pizza East. The agency will be responsible for guiding and managing the implementation of key online campaigns, crafting online personalities and creative engagement spikes across the social space for all of the brands.
For W Communications the Soho House account follows other high-profile wins for the agency this year including Siemens and the Evening Standard.
Warren Johnson, managing director, W Communications said: “As Soho House creates more public-facing brands we'll be working together to help connect them with the right food-loving audience - whether it's launching new, single dining concepts such as Dirty Burger or Chicken Shop, or helping refine existing brands' tone of voice using social media.
We'll be working on a number of exciting roll-outs throughout 2013 as Soho House continues to grow its culinary creds with new and exciting concepts."