Homebase launches custom YouTube channel
Homebase has launched a custom YouTube channel where videos can be published in Facebook and allowing viewers to purchase products directly and participate in a host of interactive features.
Produced by design agency Maido and implemented by Mindshare the new channel is intended to engage with YouTube users and is the first to harness Facebook Open Graph by publishing ‘watch’ videos in a person’s newsfeed after they’ve perused a clip.
Users can also pose questions and comment directly to the Homebase Facebook page and save favourite videos to a pin board. This functionality extends to being able to log-in directly via a Facebook account to create a customised experience, as well as spy on what friends have been viewing.
Budding DIY’ers can also filter content by the type of room or project that they aspire to with clickable tags easing the purchase of on screen items.
Nick Adams head of digital at Mindshare said, “The new YouTube channel is not only revolutionary in how it allows consumers to search the site but also because it allows Homebase to measure sales from the YouTube channel.”
Jennifer Wright- Avebury from Homebase said, “The new Homebase YouTube channel is a useful resource for those seeking inspiration and DIY tips and, for the first time, connects with Facebook to create a fully social experience.”