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Viral Video Chart: The Hobbit, Dumb Ways to Die and a terrifying lift prank

The amazing Dumb Ways to Die railway safety film holds on to the top spot for the second week running after racking up a whopping 247,849 shares over the last 7 days.

Dog becomes human in this week's UGC chart

Elsewhere on the Brand Chart there's some stunning footage of Canada taken by locals, Peter Jackson takes us on a journey through his new film The Hobbit and Compare the Market's Meerkat band having a bash at the Coronation Street theme tune.

Ever wondered what your pets would be like if they were human? The brilliant Cat-Friend vs Dog-Friend has the answer in the User Generated Content Chart, which is topped this week by yet another Gangnam parody and contains possibly the most terrifying lift prank we've ever seen.

The charts are compiled with the Viral Ad Network and are based on the number of shares each video has received on social media over the last seven days.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff