Help us improve our website. If you have any feedback please let us know.

The Marketing Weak Award: Go Outdoors - Walking The Dog

It's that time of the week again where The Drum highlights an advert for its sheer uselessness, only for you to watch it and wish you hadn't afterwards. This week's advert, from Go Outdoors is likely to make you want to do just that for a breath of fresh air to recover afterwards from the stink.

Nothing says discount better than a Frisbee that has "10%" printed on it. Terrible music and an awful voiceover combine with uninspiring footage in a bid to draw attention to a special offer that encourages punters to test the advertised company's proposition that it has the best prices available.

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff