The Marketing Weak Award: Go Outdoors - Walking The Dog

It's that time of the week again where The Drum highlights an advert for its sheer uselessness, only for you to watch it and wish you hadn't afterwards. This week's advert, from Go Outdoors is likely to make you want to do just that for a breath of fresh air to recover afterwards from the stink.

Nothing says discount better than a Frisbee that has "10%" printed on it. Terrible music and an awful voiceover combine with uninspiring footage in a bid to draw attention to a special offer that encourages punters to test the advertised company's proposition that it has the best prices available.

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Staff Writer

The Drum is a global media platform and the biggest marketing website in Europe. We produce The Drum magazine, 30 awards and events and manage The Drum Network which aims to make independently minded agencies more successful. We also help brands find the right agencies to work with through the Recommended Agency Register (RAR).

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