26 November 2012 - 8:34am | posted by | 0 comments

WRG Group continues international expansion drive with £1m acquisition of Hong Kong agency Serious Events

WRG Group continues international expansion drive with £1m acquisition of Hong Kong agency Serious EventsWRG Group continues international expansion drive with £1m acquisition

Creative WRG Group has acquired Hong Kong events company Serious Events in a deal, reportedly valued at £1m, as it continues its international expansion.

The agency, which was named by the Recommended Agency Register as its top agency for 2012, which is headquartered in Manchester, aims to continue its international expansion plans.

Serious Events, which has a client list that includes Diageo, Chanel and Tiffany, will continue to operate under its title within the WRG Group, and will be led by general manager Cliff Zenker who will work alongside the company’s founder David Rule.

Barry Day, chief executive of WRG said that the acquisition demonstrated the company’s commitment to becoming a “leading partner to global brands” in live communications.

The acquisition will supplement the group’s growing events offer, following the buyout of Canyon in Manchester last August.

WRG’s expansion over the last year saw it rise to the top spot in the RAR Top 100 agencies for 2012.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...