WRG Group continues international expansion drive with £1m acquisition of Hong Kong agency Serious Events

Creative WRG Group has acquired Hong Kong events company Serious Events in a deal, reportedly valued at £1m, as it continues its international expansion.

The agency, which was named by the Recommended Agency Register as its top agency for 2012, which is headquartered in Manchester, aims to continue its international expansion plans.

Serious Events, which has a client list that includes Diageo, Chanel and Tiffany, will continue to operate under its title within the WRG Group, and will be led by general manager Cliff Zenker who will work alongside the company’s founder David Rule.

Barry Day, chief executive of WRG said that the acquisition demonstrated the company’s commitment to becoming a “leading partner to global brands” in live communications.

The acquisition will supplement the group’s growing events offer, following the buyout of Canyon in Manchester last August.

WRG’s expansion over the last year saw it rise to the top spot in the RAR Top 100 agencies for 2012.

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Stephen Lepitak is editor of The Drum, with responsibility for overseeing the day-to-day running of the content produced for the various platforms run by the publication. Over the years he has interviewed agency network bosses such as Sir Martin Sorrell, Maurice Lévy and Arthur Sadoun, as well as Cindy Gallop, Kim Kardashian, film directors James Cameron, Spike Jonze, Richard Curtis and Lord David Puttnam. With a keen interest in media and breaking news, Lepitak has been with The Drum since 2005 and is based across its UK, US and Asia operations.

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