26 November 2012 - 12:32pm | posted by | 0 comments

Homebase uses interactive 3D outdoor Christmas tree advert to promote re-launch of fifth busiest store

Homebase uses interactive 3D outdoor Christmas tree advert to promote re-launch of fifth busiest storeHomebase uses interactive 3D outdoor Christmas tree advert to promote
Homebase uses interactive 3D outdoor Christmas tree advert to promote re-launch of fifth busiest store

Homebase’s re-launch of its Ruislip branch has gone ahead with the creation of an interactive 3D Christmas tree advert.

Developed by Mindshare UK, the 6 sheet outdoor advert enables people to win its contents – including decorations, lights and crockery through a QR code located on the front panel.

Five LED twinkle light bus supersides have also been rolled out in the area, featuring a digital advert to promote the store.

Michelle Raeburn, local marketing manager for Homebase said that the Ruislip store was the company’s fifth busiest in the country, meaning that they wanted to do “something innovative” to mark its re-launch.

Lucy Stafford, head of regional at Mindshare, added: “This campaign gave us the opportunity to flex our creative muscles in local media, and create a fun and engaging way for the brand to connect with the Ruislip community in the run up to Christmas. The team were tenacious from the outset in bringing this to life”

Mindshare’s previous campaign to highlight the store’s relaunch included ATM screen advertising and traditional media activity, with media planned and bought by Mindshare Regional and Kinetic Zone.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Glasgow University College of Arts Knowledge Exchange - communications strategy

20/11/2014
The College of Arts Knowledge Exchange is a leading-edge...

In The Snow Magazine Front Cover

20/11/2014
Front cover from a fashion shoot in Zermatt earlier this...

Cuckoo Design - HeadSpace

17/11/2014
If you want to work through your brand challenges and turn...

Welsh Blood - Precious Concept

17/11/2014
Description The Welsh Blood Service organises the...

Pentland / Ted Baker – AW14 footwear photography

14/11/2014
Pentland is behind some of the world’s best-known sports,...