16 November 2012 - 3:14pm | posted by | 0 comments

Morrisons attracts American kudos for this 'Mum in a tizzy' Christmas ad

If you needed proof that the Atlantic is getting narrower every day, US magazine Adweek's choice of Ad of the Day today does the job. The Americans, who religiously describe the Christmas season as "The Holidays," have delivered the accolade to U.K. supermarket chain Morrisons for their new spot, "For Your Christmas," by London agency DLKW Lowe.

"Christmas is a lot of work," says Adweek, "For those brave souls whose job it is to decorate the house, trim the tree, send the cards, stuff the stockings, wrap the presents and cook the meal, pulling off a successful Christmas once a year can seem like a nearly impossible task—a feeling that Morrisons perfectly encapsulates in its new spot."

Adweek says that "in a country that takes its Christmas ads seriously", this is one of the year's stronger contenders so far, although the magazine also gives a nod to John Lewis.

Says Adweek of the Morrisons ad, "You know how when you finally manage to set up the tree, it seems like all the needles suddenly fall off? Or how cooking a turkey can turn into a wrestling match? And you've somehow invited 100 people over for Christmas dinner? "

But on Christmas Day, as mum looks at her family around the dining room table, her look of panic slowly turns to a smile. Maybe, it was worth going nearly insane for this little bit of joy.

The Drum broke the news of the Adweek honour to the team at DLKW Lowe . We have to say they weren't really surprised. Richard Warrem told me, "Christmas is generally idealised but we wanted to show it's really tough work for mum. Of course it all ends up as being very worthwhile."

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