The latest blast by PETA (People for the Ethical Treatment of Animals) against the fur trade is nothing if not unsubtle. This time it has rolled out a model displaying an amazing amount of pubic hair to convince us that fur coats are bad news.
The US ad entitled "Fur Trim" stars Joanna Krupa , who otherwise seem like a regular girl. She tells us in the video , "In 2012 there's no reason to wear fur. These animals are skinned alive and electrocuted. Yet there are so many synthetic materials. Fur is not sexy. It's not cool. If you walk down the street wearing fur, you really look like an idiot."
Lindsay Rajit, PETA's associate director of campaigns, defends the ad, saying: "Years ago, it was disgraceful for women to show their knees and we all laugh at that today. And I think that some day, nudity will stop being interesting ... and when that happens, we will stop using that tactic.
"But right now, it's a really fun way to grab attention, and get people on the site. And that's why we do it."
Cosmopolitan didn't think much of the ad, though, saying "it's pretty lame to attack women's natural 'fur' when you're protecting the fur of animals." The only clear message, said Cosmo, is that "women with pubic hair are gross." They're right, of course."
Adweek comments: "It's a rare occasion that PETA gets called out by someone even more sexually regressive than they are. It's like finding a unicorn. Which brings us right back to whatever is hanging out of Joanna's underpants. "