15 November 2012 - 9:57am | posted by | 1 comment

HMV animates iconic ‘Nipper and Gramophone’ logo for Christmas campaign

HMV has brought its iconic pairing of ‘Nipper’ the dog , its gramophone mascot, to life in a new series of animated shorts.

They form part of a Christmas campaign by the retailer on TV and online spots as well as complementary press and in-store work.

‘Nipper & Gramophone’s Christmas Tales’ has been designed by global branding agency venturethree and relays the duo’s adventures in a festive setting.

Mark Robertson, Head of Brand at hmv commented, “Nipper and Gramophone have been at the heart of the hmv brand from the beginning. They are known and loved throughout the world, and we felt that the time was right for them to take centre-stage.”

Jason Lowings, Creative Director at venturethree added, “hmv is home to the world’s best entertainment, so we wanted their Christmas campaign to be entertaining. Their unique logo was a great starting point, but we had to do more than make Nipper and Gramophone move - we had to create two lovable characters with their own special personalities.”

The famous dog and gramophone ident was first penned in 1899 by the artist Francis Baurrad.

Don't miss out... Get your Advertising news by email

See all specialist newsletters

6 related companies from Profile Hub, The Drum's modern marketing directory:

Comments

16 Jan 2013 - 14:46
andre20704's picture

A lovely, warm series of adverts. I'm writing this just after hmv have gone into administration - really hope they survive to use these characters again.

0
0

Please sign in or register to comment on this article.

Latest Projects from the Profile Hub

AVCA - The heart of African VC and PE

19/09/2014
The African Private Equity and Venture Capital Association...

BWP gets colourful with K3

18/09/2014
K3 approached BWP Group to help them design and build a...

dlc - Responsive website

17/09/2014
dlc is the UK’s leading, independent debt recovery firm,...

Ecommerce Solution for B2B and B2C Retailer

16/09/2014
Talking Tables provides high quality party decorations for...

Peak Scientific Innovation - Brand Communications for US Market

16/09/2014
Peak Scientific is a leading Scottish gas generator...