HMV animates iconic ‘Nipper and Gramophone’ logo for Christmas campaign
HMV has brought its iconic pairing of ‘Nipper’ the dog , its gramophone mascot, to life in a new series of animated shorts. They form part of a Christmas campaign by the retailer on TV and online spots as well as complementary press and in-store work. ‘Nipper & Gramophone’s Christmas Tales’ has been designed by global branding agency venturethree and relays the duo’s adventures in a festive setting. Mark Robertson, Head of Brand at hmv commented, “Nipper and Gramophone have been at the heart of the hmv brand from the beginning. They are known and loved throughout the world, and we felt that the time was right for them to take centre-stage.” Jason Lowings, Creative Director at venturethree added, “hmv is home to the world’s best entertainment, so we wanted their Christmas campaign to be entertaining. Their unique logo was a great starting point, but we had to do more than make Nipper and Gramophone move - we had to create two lovable characters with their own special personalities.” The famous dog and gramophone ident was first penned in 1899 by the artist Francis Baurrad.