Triumph Motorcycles has appointed McCann Birmingham to oversee its global digital marketing account after the agency resigned its place on the Harley Davidson creative roster.
McCann will now work alongside the Triumph marketing team on the creation of a new website for the brand as it aims to continue its expansion into the emerging markets of India, Brazil and Russia.
Dean Lovett, CEO of McCann Central, said: “Triumph is an iconic British brand which is at an exciting point in its 110-year history. We’re delighted, not to mention privileged, to be invited to play a part in its success story and support the expansion of the Triumph brand.
“McCann Birmingham has a long history in automotive and motorcycles, with clients including Vauxhall, Chevrolet, Bentley and, until recently, Harley Davidson. I’m thrilled that we are welcoming Triumph to the agency and look forward to working alongside the brand.”
It is understood that the brand's offline creative agency Cogent will continue to handle non-digital marketing activity.