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Toblerone appoints Mcgarrybowen London for global ad account

Toblerone has announced the appointment of Mcgarrybowen London to handle its global ad account.

Appointed after a pitch against Wieden & Kennedy London, this ends a review which was first announced in September.

Incumbent Ogilvy & Mather did not repitch for the account, although a spokesperson for Mondelez told Ad Age: “Ogilvy has been a valued partner for the company for many years and will continue to be a creative resource for Mondelez International brands across the globe”.