Anglian Home Improvements launches mobile site
Anglian Home Improvements has become the latest firm to spy the burgeoning opportunities afforded by the explosive growth in smartphone usage with the launch of its mobile optimised site.
Built by Bloom, the integrated digital agency, and conceived as part of a wider SEO, PPC and social media strategy, the new site is designed to cater for the growing number of mobile searches for offers, products and testimonials.
The site has already reported an increase in traffic of 20% since the launch.
Matt Carey, head of digital marketing at Anglian Home Improvements, said: “Our research suggests the mindset of mobile users is different to desktop users as they are often on the move, time poor and much closer to making a purchase decision.
“So, our priorities were to slicken the customer journey, convey product features and benefits more succinctly and make calls to action more prominent. Early signs are that we have got this right as conversion is dramatically improved since launch and continues to improve.”
Alex Craven, chief executive of Bloom, added: “Mobile should be an integral part of any digital marketing mix. Too often it is viewed as a standalone project, when really it should be a dynamic part of any campaign.”