News
Marketing can change the world

Ad of the Day: RAC - Toy Car Rescue

This lovely commercial for the RAC has two boys demonstrating how useful the service can be when you've broken down. One sits helplessly in a snow shower waiting for the other to arrive in his orange-liveried toy car. The latter fixes the battery and both boys are happy.

Agency: BBH

Creative Team: Brad Woolf / Dan Bailey / Nick Kidney / Kevin Stark TV Producer: Samara Zagnoiev Film Prod Co: Smuggler

Director: Guard Brothers

Producer: Ben Roberts

Dir of Photography: Erik Wilson

Post-Prod House: The Mill

Editing House: Speade

Editor: Leo Scott

Audio House: Factory

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff