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Nike+ Kinect Training hits UK shelves

Sportswear brand Nike has teamed up with digital giant Microsoft to launch Nike + Kinect Training in the UK; a technology which claims to offer the same training techniques as those provided to elite athletes such as Rafael Nadal.

The tie-up enables budding athletes to set goals, create programs, measure progress and track movements via Xbox Kinect, enabling work out feedback to be delivered in real time.

Co-developed by AKQA, who helped develop the user experience, game design, product development and marketing communications, the system tracks movement, assesses fitness & athleticism and identifies areas of improvement.

The technology also allows users to work out with friends over Xbox Live and tap into the Nike+ community.

John Glenday

John Glenday is responsible for compiling The Drum's daily morning bulletin and ensuring that overnight breaking news is covered while you're still brushing your teeth. Can also make a mean cup of tea.

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