2 November 2012 - 9:49am | posted by | 0 comments

Nike+ Kinect Training hits UK shelves

Sportswear brand Nike has teamed up with digital giant Microsoft to launch Nike + Kinect Training in the UK; a technology which claims to offer the same training techniques as those provided to elite athletes such as Rafael Nadal.

The tie-up enables budding athletes to set goals, create programs, measure progress and track movements via Xbox Kinect, enabling work out feedback to be delivered in real time.

Co-developed by AKQA, who helped develop the user experience, game design, product development and marketing communications, the system tracks movement, assesses fitness & athleticism and identifies areas of improvement.

The technology also allows users to work out with friends over Xbox Live and tap into the Nike+ community.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Retargeting on Facebook by the Numbers 2014

20/10/2014
Since the successful launch of retargeting in the News Feed...

Celebrate MOBO

17/10/2014
Event branding & promotion for Scottish Enterprise...

Journey to the Centre of the Earth!

17/10/2014
In September (2014), the Croatian National Tourist Board ...

Freia relaunch

17/10/2014
Norway’s leading chocolate brand Freia relaunches with a...

Daisy Marc Jacobs Tweet Shop

15/10/2014
Daisy Marc Jacobs and Cult London, social media agency,...