2 November 2012 - 9:49am | posted by | 0 comments

Nike+ Kinect Training hits UK shelves

Sportswear brand Nike has teamed up with digital giant Microsoft to launch Nike + Kinect Training in the UK; a technology which claims to offer the same training techniques as those provided to elite athletes such as Rafael Nadal.

The tie-up enables budding athletes to set goals, create programs, measure progress and track movements via Xbox Kinect, enabling work out feedback to be delivered in real time.

Co-developed by AKQA, who helped develop the user experience, game design, product development and marketing communications, the system tracks movement, assesses fitness & athleticism and identifies areas of improvement.

The technology also allows users to work out with friends over Xbox Live and tap into the Nike+ community.

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

Sports Bra Award Win

19/12/2014
Our super-star lingerie client, Wacoal Eveden, is...

Malibu - creating the perfect brand moment to enhance engagement

17/12/2014
The challenge How do you change customers’ perception of...

Driving Sales From Social During Black Friday

16/12/2014
The craze of Black Friday crossed the pond and hit the UK...

BREACH: LETS JACK

16/12/2014
‘Jack’ – the infectious track by British producer Breach...

Launching the Seasonal Cities App

15/12/2014
In Q3 2014 Rooster was tasked with launching the new travel...