Crabbie’s Alcoholic Ginger Beer has been announced as the sponsor of Christmas programmes on ITV1, ITV2 and STV, beginning in December.
Crabbie’s will also be running a national TV campaign featuring Tickety Boo couple George and Camilla across multiple TV channels throughout November and December, to support the Christmas activity.
Paul Quayle, regional sponsorship manager for ITV, said: “We are absolutely delighted that Crabbie’s Alcoholic Ginger Beer will be sponsoring the Christmas Programme Package on ITV1, ITV2 and STV for another year. The programmes included in the Christmas package are a great platform for Crabbie’s Alcoholic Ginger Beer to engage with its target market and drive awareness of the brand.”
The sponsorship credits are set to be produced by Ponderosa.
Al Cross, marketing controller for Crabbie’s family of brands, said: “We are delighted that Crabbie’s is sponsoring ITV’s Christmas Programme Package. It is a fantastic fit for the UK’s No 1 ‘Spiffing’ Alcoholic Ginger Beer and offers fantastic support for the brand throughout the UK. This Christmas is set to be the most exciting yet for Crabbie’s.”