Italian food ingredients brand Napolina has announced a month-long TV sponsorship deal with Food Network UK.
Part of Napolina’s wider £1 million brand campaign, the deal sees Napolina sponsor all weekday daytime programmes on the lifestyle channel throughout November. The sponsorship will showcase the brand’s current ‘Bursting with Real Napolina Passion’ campaign which aims to promote the simple, quality ingredients in Napolina products.
Marketing director at Napolina, Dean Towey, commented: “The campaign with Food Network UK offers a perfect fit for Napolina as its audience shares the brand’s passion for food and also features several Italian themed programmes.
“Food Network is an ideal platform for us to demonstrate Napolina’s commitment to quality ingredients to a core audience that shares the Napolina passion for food.”
Nick Thorogood, SVP, content and Marketing, Scripps Networks Interactive EMEA, added: “Food Network UK is delighted to be partnering with Napolina on this targeted brand campaign. Our viewers are passionate about quality food, making the channel a perfect platform for Napolina to share their campaign messages.”