31 October 2012 - 12:58pm | posted by | 0 comments

Napolina and Food Network UK join forces for month-long sponsorship deal

Napolina will sponsor all programmes on Food Network UK including Everyday Italian and Extra VirginNapolina will sponsor all programmes on Food Network UK including

Italian food ingredients brand Napolina has announced a month-long TV sponsorship deal with Food Network UK.

Part of Napolina’s wider £1 million brand campaign, the deal sees Napolina sponsor all weekday daytime programmes on the lifestyle channel throughout November. The sponsorship will showcase the brand’s current ‘Bursting with Real Napolina Passion’ campaign which aims to promote the simple, quality ingredients in Napolina products.

Marketing director at Napolina, Dean Towey, commented: “The campaign with Food Network UK offers a perfect fit for Napolina as its audience shares the brand’s passion for food and also features several Italian themed programmes.

“Food Network is an ideal platform for us to demonstrate Napolina’s commitment to quality ingredients to a core audience that shares the Napolina passion for food.”

Nick Thorogood, SVP, content and Marketing, Scripps Networks Interactive EMEA, added: “Food Network UK is delighted to be partnering with Napolina on this targeted brand campaign. Our viewers are passionate about quality food, making the channel a perfect platform for Napolina to share their campaign messages.”

Be the first to comment on this article: sign in or register.

Latest Projects from the Profile Hub

THE CO-OPERATIVE BANK BRAND ADVERTISING CAMPAIGN

30/10/2014
Creating a brand campaign for a high street bank is always...

Rock of Ages on Tour

30/10/2014
CONTRACT START/END DATE September/October 2014 DESCRIPTION...

Reed Learning Personalisation with Sitecore

30/10/2014
Reed Learning, a leading provider of training courses and ...

First-time cruisers? It soon becomes a long-term love-in…

29/10/2014
Since July 2013, Cruise Nation and Rooster PR have been on...

Brand Campaign for 123RF

28/10/2014
The Challenge Help 123RF stand out against big-name image...