HTC has developed a new cinema execution as part of its current marketing campaign to promote HTC smartphone’s relationship with Beats Audio.
The cinema advert starring Emeli Sandé and producer Naughty Boy is amplified by a digital campaign and will run across the UK from Friday 2 November.
The creative execution focuses on HTC’s continued commitments to authentic audio experiences, emphasising the Beats Audio integration found in all of its smartphones.
Using 5.1 audio and split screen visuals the ad tells the story behind Naughty Boy’s new single ‘Wonder’, featuring Emeli Sandé. The ad includes narrative from both Sandé and Naughty Boy explaining the relevance and importance of the various track components. The different components build throughout the ad, culminating with the finished version of the track accompanied by the strapline – “Hear the detail – only HTC smartphones come with Beats Audio”.
“We’re delighted to be working with Emeli and Naughty Boy during this very exciting time for HTC, commented James Atkins, head of marketing at HTC for the UK and Ireland. “The Beats Audio technology incorporated into our smartphones offers unbeatable quality and authenticity.
“Both this campaign and our new partnership with MOBO will provide great opportunities to communicate these authentic audio experiences with music lovers.”