Ad of the Day: Heart & Stroke Foundation of Ontario - The Undeading

This striking film from Canada offers a humorous reminder of the correct procedure if someone has a cardiac arrest. You could argue that - in a coded way - it is rather too candid about the futility of attempting CPR but this is entirely unintentional and worth overlooking in favour of the importance of its overarching message.

Agency: Agency59 (Toronto)

Creative Team: Brian Howlett / Ketan Manohar / Naeem Walji TV Producer: Maggie Kelly Film Prod Co: Cartilage Inc (Toronto)

Director: Vincenzo Natali

Producer: William Cranor / Matthew Kloske Dir of Photography: Jeremy Benning Post-Prod House: Alter Ego (Toronto) Editing House: Married to Giants (Toronto) Audio House: RMW (Toronto)

Staff Writer

The Drum is all about modern marketing and media. In addition this website and The Drum magazine, the company is also responsible for the Recommended Agency Register - which aims to match the right agencies with the rights clients - and MiNetwork, an organisation which aims to make independently minded agencies more successful.

All by Staff