Stoke-on-Trent College and Lesniak Swann release augmented reality prospectus for 2013
Stoke-on-Trent College has unveiled its new prospectus which aims to bridge the gap between printed and digital media using augmented reality.
Created by Lesniak Swann, the printed prospectus had to appeal to and effectively engage potential students aged 14-18, and their more mature parents.
By using augmented reality readers have the choice of checking course credentials in print or by using their smartphones to scan pages revealing embedded digital content. The prospectus also features Lesniak Swann concept, eEnrol, which takes potential students straight to the online enrolment site using augmented reality.
“We thought the suggestion by Lesniak Swann to introduce Augmented Reality in our new Full Time prospectus was a fantastic idea,” commented Andrea Capewell, marketing coordinator at Stoke-on-Trent College. “The ability to keep up with new trends and bridge the gap between printed and digital media gives us a real competitive advantage. This enables our prospective students to fully engage with our printed materials…and brings the college and our courses to life!”
The augmented reality enabled prospectus follows the use of QR Codes in the College’s 2012/13 part-time prospectus.
Mark Lesniak, director at Lesinak Swann, believes augmented reality will become “more integral within education.”
He added: “At the moment we're using it to get people into classrooms; soon it will become part of the classroom environment making learning more engaging. The potential applications of augmented reality are vast.”
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Lesniak Swann
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