Xercise4less invites Boutique Media Communications to shape up membership campaigns
Xercise4less, the low cost gym operator, has announced that it has appointed Boutique Media Group to handle its regional television activity.
Focussed on increasing membership the campaign will launch from November 1 and be used to support a new 32,000sq/ft Hull gym following a successful Granada campaign for Wigan and Bolton.
Simon Bollon, Director of Boutique Media Communications stated: "Xercise4less is a fantastic cultural fit with Boutique. Both businesses are privately owned, director led and full of ambition. We are delighted to have been appointed to assist in their growth plans."
Jon Wright, Managing Director of Xercise4less said: "Boutique Media Communications will be an important strategic partner to our business and their passion for what we do, tied with their buying power made them an ideal partner."
The advert was produced by Motus.