WCRS hires Profero's Jason Anderson for creative technology role
Advertising agency WCRS has appointed Jason Anderson to the newly created role of head of creative technology.
Anderson joins from Profero where he spent three years as creative technology director working on brands including M&S, Barclays and HTC.
And he was the creative technology lead on the MINI World Record campaign that saw nearly 6,000 people 'digitally' crammed into a four-door car.
Matt Edwards, chief executive of WCRS, said: “Applying original thinking to emerging technologies can produce ideas that are little short of magic.
"Combining our creative firepower with Jason’s know-how and experience is an exciting prospect.”