The Reel Fish Company appoints AdConnection to develop and manage its media strategy
The Reel Fish Company - a new, ethically tinned tuna brand – has selected media planning and buying agency, AdConnection to develop and manage its media strategy.
The campaign targets ethically-minded shoppers and promotes The Reel Fish Company’s ‘Never from Nets’ core initiative. A 30’ short is running on ITV1 in the Meridian South and Yorkshire Tyne-Tees regions until early November and marks Reel Fish’s first move into TV advertising.
AdConnection will be using insights from the initial regional TV campaign, created by SMR Creative, to inform nationwide activity rolling out in 2013 with an estimated £1 million media spend.
Founded by former John West Foods Ltd employees, Byrn Scadeng and Angela Fitzpatrick, the campaign illustrates how Reel Fish are sustainably caught using a pole and a line, rather than trawling.
Catherine Becker, CEO at AdConnection, commented: “We are really looking forward to working with such an innovative and ethical brand, helping them spread their message through ongoing targeted and creative campaigns across a variety of media.”
Content created with:
Adconnection
Find out more