25 October 2012 - 4:09pm | posted by Staff Writer | 0 comments

The Drum magazine: 26 October 2012

This issue of The Drum features a look at the making of Bil Bungay's horror film, When the Lights Went Out, a special regional review of the marketing industries in the South West, and an interview with Somo marketing director Jocelyn Bull.

Creative Review:

Cover story – Admen take on the movies

With Halloween approaching, Bil Bungay of Beattie McGuinness Bungay takes us through the experience of conceiving and creating horror film When the Lights Went Out.

Women in digital 

In the latest of our series profiling influential women in digital, Propel CEO Melina Jacovou speaks to Jocelyn Bull, marketing director, Somo, about the growth of mobile.

South West focus 

The latest in The Drum’s series of regular regional features focuses on the creative talent to emerge from the South West, catching up with agencies operating in marketing industries in the region.

The Works

Our regular creative round-up, The Works, features recent branding, illustration and design work, including:

A series of British-themed prints unveiled by Ted Baker, created by the Association of Illustrators
An anthology of paper interpretations by Italian papers manufacturer Fedrigoni
A range of print pieces to promote Barcelona's ArtFad 2012 festival

 
This issue's Agenda section includes:

Reaction to the recent IPA Bellwether marketing spend forecast
Comment from former Scotsman editor John McLellan on the BBC decision not to broadcast its Savile investigation
An interview with the managing director for Groupon UK & Ireland

The magazine regularly includes in-depth report and analysis, with all the hard hitting facts, statistics and trends.