The Royal Opera House hires aka and launches new marketing campaign
The Royal Opera House has launched a new creative campaign to promote its autumn season after appointing aka to work on its marketing and media buying accounts.
The One Extraordinary World campaign, featuring Royal Ballet principal Marianela Nuñez and The Royal Opera’s The Minotaur, is now rolling out across out of home, print and online
The concept was developed by aka’s creative director Matthew Dixon, shot by photographer Kevin Macintosh and featured production design by Daryl McGregor, with support from the Royal Opera House's costume and wardrobe team.
An accompanying video has been shot by the Opera House's audio visual editor for new media, Tom Turner.
Adam Kenwright, founder and managing director of aka, said: "The Royal Opera House account marks a significant addition to our portfolio and it’s a huge honour to be working one of the most celebrated cultural institutions in the world."