Following its move into larger, state-of-the-art facilities in London’s Harley Street the London Ultrasound Centre has revealed its new visual identity and website developed by branding and design consultancy, Silk Pearce.
The new identity will now be rolled out across stationary, literature and other promotional materials and features a new typographic logo which uses a white flare around the word ‘Ultrasound’ to represent the centre’s latest high definition scanning technologies.
The rebranded website uses a muted colour pallet and combines large-format photographs of patients at different stages during their visit with information on procedures and pricing. The centre’s online and print materials have been designed with a relaxed and informal feel to reflect the organisations non-institutional face.
Silk Pearce has also designed a range of branded items to help promote the centre’s services and approach including, printed referral pads for clinicians, appointment cards, and presentation folders for scan print outs.
Peter Demetris, managing director of the London Ultrasound Centre, commented: “Silk Pearce’s new logo for London Ultrasound Centre, visual design style and promotional materials perfectly reflect our open, friendly and flexible approach in helping to put patients and their partners at ease. The rebrand was designed to raise awareness of our new facilities and expanded range of services but also to signal an exciting new future for the centre.”