TV advertising still accounts for 61 per cent of global ad spend, Nielsen’s Global AdView Pulse report has found, although TV investments have declined 2.2 per cent in Europe in the first half of 2012 compared to the first half of 2011.
The research found a 7.2 per cent global gain in internet advertising, with an 11.2 per cent increase in this sector seen in Europe; while magazine spending fell significantly in both Europe and North America.
Outdoor and radio ad revenues were up in all areas measured; while cinema saw a slightly gain in Europe of 0.4 per cent.
The report concluded: “Gains in areas such as Internet (+7.2%), radio (+6.6%) and TV (+3.1%) offset the 1.3 per cent decline in magazine spending in the first half of 2012, leading overall advertising investment to be up 2.7 per cent.”
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