Bloomberg Businessweek targets London business community with six-week campaign
Bloomberg Businessweek has released a brand awareness campaign which will be aimed at the London business community.
The six week campaign, devised by Bloomberg’s internal agency, alongwith media planning and buying from The Media Agency Group, will be made up of four creative executions.
Running across digital screens at London City Airport, the campaign will aim to highlight the personality of the magazine, while sampling will take place for a week at the airport during the Presidential elections.
30 independent coffee shops in London will also distribute coffee sleeves featuring the creative,and magazine sampling will also take place each Monday during the life of the campaign.
Carl Fischer, head of global marketing at Bloomberg Businessweek commented: "These new creative executions of our global brand campaign exemplify the expansive editorial coverage of Bloomberg Businessweek, the unique personality of the brand, and mindset of our entrepreneurial audience."