Webinar set to offer insights into growing fee income from new clients
New business expert Trevor Flannery is set to reveal how he ensures that a client, once won by an agency, goes on to fulfil it true potential in terms of delivering revenue to the agency in a free one-hour webinar taking place later this month with MiNetwork.
One of the most annoying things for any agency's new business development manager is bringing a newly won client in through the door, handing them over to the account management team only to see the account not fulfil its potential in terms of fee income.
As Flannery says: “We all know prospecting new business is a combination of persistence, crafting opportunities, developing the relationship and an element of luck. So, why is it that all too often when a client is introduced - one which meets all the right criteria - it fails to live up to its forecast target? Is this the over optimistic expectations of the business development manager or is it failure of the account team to grow this client to its full potential? Is it wise for the business development person to go back to new business generation and have nothing to do with the newly won client?
Flannery's work with agencies not only involves developing a strategy for new business generation, but it also involves devising a strategy to grow existing clients and ‘sell off the back’ of them and during this interactive webinar Trevor will share tips and advice that enable you to gain the confidence in openly asking your clients help you seek new clients.
The FREE webinar takes place on Tuesday 30th October at 3pm. To register simply click here.