93% of Brits use coupons to save money on grocery shopping
Over the last year, full and part time workers have increased their coupon usage the most, research by Sainsbury’s has found, while only 15 per cent of students are likely to use coupons when doing their weekly shop.
Research released to tie in with the first anniversary of Sainsbury's Brand Match found that 93 per cent of Brits use coupons to save money on their grocery shopping, with 30 per cent saying that they have increased usage over the past year.
Mike Coupe, Sainsbury's group commercial director, said: "It is great to see coupon usage in the UK is now the norm and that people are getting the deals they deserve at the till. We know our customers are looking for value as well as quality which is why Brand Match has proved a huge success over the last year.
"Our industry leading technology checks 14,000 branded grocery products every day. This means we can take the hassle out of bargain hunting by instantly giving customers a money saving coupon if their basket of branded goods would have been cheaper at Asda and Tesco."
The research found that 46 per cent believe that being coupon-savvy is now normal, and no longer thought of as something that only people who need to scrimp do.
Do you think that coupons is becoming the biggest marketing technique used by supermarkets?