Social commerce: Research reveals insights into the behaviour of the 'social shopper'

Research from MPG Media Contacts and Lightspeed Research into 'the social shopper' has found that consumers continue to be inspired to purchase by social and online elements such as friend recommendations and pictures.

The nationally representative survey of 1,000 respondents found that although nine out of 10 of the online population have purchased online in the last six months, three in four say they have never followed a link from Facebook to make a purchase.