T-Mobile ditches iPhone image from marketing campaign
T-Mobile has unceremoniously airbrushed out an image of Apple’s iPhone, one month into a marketing campaign which invited owners to bring their unlocked phones to the carrier.
This prominently featured an iPhone at the bottom of an open padlock across its US stores in a bid to attract device owners to the carrier, which currently does not sell the iPhone.
A T-Mobile spokeswoman said the reason for the change was a ‘natural progression’ of the campaign now that coverage surrounding the iPhone 5 was beginning to dwindle and that they weren’t aware of any ‘direct communications’ with Apple.
The carrier is switching the device for ‘other smartphones’ but will continue to host demonstration iPhones in its stores.